Saturday, January 14, 2012


Taking notes from other Hip Hop artists/entrepreneurs, Lil Wayne has now started up his own fashion label. While he won't be showing in Milan this weekend the rapper will start us off with a range of t-shirts under the brand Trukfit which he presented on Thursday.

Pajama swag they're calling it because 'everybody's into suits right now" says Marisa Flores, Wayne's stylist, that it's all about being comfortable. Perhaps we don't share the same relaxed sentiments of rolling out of bed and chucking on a good tee. The event had models painted silver and dressed in cargo shorts and socks pulled up and saw the likes of Russell Simmons showing up for support.

Trukfit is an acronym for “The Reason You Kill For It". Thoughts?